How often is a crossed-out Amazon price a real discount?
On Nov 11, 2026, 86% of the crossed-out prices we could check on amazon.com were not below the product's normal price.
- Products sampled
- 20,000
- Crossed-out prices checked
- 1,382
- Not below normal
- 86%
What we measured
Each day we draw a random sample of the products we track on amazon.com. For every product that shows a crossed-out price, we compare today's price with the product's normal price: the lowest price level it held for at least 15% of the last 45 days, about a week. Prices within 3% of each other count as one level.
A crossed-out price counts as not below normal when today's price is less than 2% under the normal price.
Which listings are counted
- The crossed-out price implies at least 5% off.
- The product has at least 30 days of price history.
- The listing price matches the latest price we recorded.
- We saw that price in the last 3 days.
What this does not show
- How a crossed-out price was set. We only compare it with prices we observed.
- All of Amazon. The sample covers the products TrackPin tracks on amazon.com (US).
- Coupons, Subscribe & Save and prices shown only at checkout.
- A trend. Each figure describes one day's sample, drawn again daily.
Examples from this sample
CRAFTSMAN V20 Battery and Charger, for Power Tool Kits and Outdoor Tools, 4.0 Ah, Lithium Ion Battery (CMCB204-CK)
The listing shows
List: $149.00 (−45%)(the price shown crossed out on the listing)Against its normal price
+2%Normal price
Now $82.96normally $80.69
Livatro Nut Milk Maker with Removable Blade, 12-in-1 Automatic, 50.73 fl oz | Soy, Almond, Oat & Coconut Milk Maker for Fresh Homemade Plant Milk, 24-Hour Delay Start, Keep Warm Mode, and Auto-Clean Mode
The listing shows
List: $139.99 (−21%)(the price shown crossed out on the listing)Against its normal price
+10%Above normal
Now $109.99normally $99.99
MB Quart Dual 8 Inch 400W Underseat Subwoofer for Jeep Gladiator JT | Rear underseat enclosure, wiring and 400W Class D amp included; fits 2020-2026 Gladiator JT
The listing shows
List: $739.99 (−28%)(the price shown crossed out on the listing)Against its normal price
+32%Above normal
Now $528.21normally $399.94
How to cite this
TrackPin, “How often is a crossed-out Amazon price a real discount?”, sample of Nov 11, 2026, https://trackpin.co/research/crossed-out-prices. The figures change daily, so please include the sample date.