Does Amazon raise prices before Black Friday so the discounts look bigger?

We can see when a price changed, not why. What matters for a shopper is the result: a Black Friday price is only a real deal if it is below what the product normally sells for, whatever the crossed-out price says.

How can I tell if an Amazon Black Friday deal is real?

Compare the sale price with the product's normal price, the price it actually sold at for at least about a week recently. In any amazon.com product link, replace amazon.com with trackpin.co to see the normal price, the price history and a verdict.

When is Black Friday 2026?

Black Friday 2026 is on Friday, November 27. Cyber Monday is on November 30.

Do Amazon prices go up before Black Friday?

Not across the board. In the 30 days to Nov 12, 2026, 14% of the 595,404 amazon.com products TrackPin compared went up in price and 15% went down. Some popular products did rise sharply, so check what a product normally sells for before buying it on Black Friday.

Products compared: 595,404
Went up: 82,404
Went down: 88,702
Up 10% or more: 32,863
Down 10% or more: 33,806
Compared with: Oct 13, 2026

About as many prices fell as rose, so Amazon is not raising prices across the board. But the products that did go up include some of its best sellers, and a Black Friday “sale” on one of them can still cost more than it did a month earlier.

How to check a Black Friday price

In any amazon.com product link, replace amazon.com with trackpin.co, or paste the link here.
Compare the price with the normal price, not with the crossed-out price on the listing.
Not a deal yet? Set a free price alert on the product page and get one email when it is.

Or browse Black Friday deals that are below their normal price.

What we measured

For every amazon.com product TrackPin tracks, we compare today's price with the price the product held 30days earlier. A product is counted only when both prices are known: the earlier price was seen within 3 days of that date, and today's price was seen in the last 2 days with the product in stock. A change of more than 1% either way counts as up or down. The figures are recomputed several times a day.

What this does not show

Why a price changed. We only see that it did.
All of Amazon. The figures cover the products TrackPin tracks on amazon.com (US).
Coupons, Subscribe & Save and prices shown only at checkout.
How many people bought at each price. Every product counts once.

Questions

Do Amazon prices go up before Black Friday?: Not across the board. In the 30 days to Nov 12, 2026, 14% of the 595,404 amazon.com products TrackPin compared went up in price and 15% went down. Some popular products did rise sharply, so check what a product normally sells for before buying it on Black Friday.
Does Amazon raise prices before Black Friday so the discounts look bigger?: We can see when a price changed, not why. What matters for a shopper is the result: a Black Friday price is only a real deal if it is below what the product normally sells for, whatever the crossed-out price says.
How can I tell if an Amazon Black Friday deal is real?: Compare the sale price with the product's normal price, the price it actually sold at for at least about a week recently. In any amazon.com product link, replace amazon.com with trackpin.co to see the normal price, the price history and a verdict.
When is Black Friday 2026?: Black Friday 2026 is on Friday, November 27. Cyber Monday is on November 30.

How to cite this

TrackPin, “Do Amazon prices go up before Black Friday?”, figures of Nov 12, 2026, https://trackpin.co/research/amazon-prices-before-black-friday. The figures change several times a day, so please include the date.