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LG 77-Inch Class OLED B6 4K OLED77B6GUA price history, checked Nov 14, 2026: Good price. $2,616.25 is 12% below the $2,999.98 it normally sells for, and the lowest we've seen in 146 days.

LG 77-Inch Class OLED B6 4K Smart TV (OLED77B6GUA, 2026) Bundle S95AR 9.1.5-Ch Soundbar, Dolby Atmos, Dolby Vision, Wow Orchestra, Wireless Subwoofer, AI Room Calibration, TV Synergy

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In stock

Good price

$2,616.25 is 12% below the $2,999.98 it normally sells for, and the lowest we've seen in 146 days.

Now
$2,616.25
Normally
$2,999.98
Lowest in 146 days
$2,599.98(Oct 12)
Highest
$3,999.98
Evidence: Strong146 days tracked53 price changes

Where today's price sits

View on amazon.com (opens in a new tab)

Prices change. Confirm the price on Amazon before you buy. TrackPin may earn a commission if you buy, at no cost to you; it never changes a verdict.

Get an email when the price drops

Good: 5%+ below normal. Great: 20%+ below. One email when it happens, at a price below today's $2,616.25. No account, no newsletter.

Amazon price jumps and real deals, posted on X: @trackpindeals (opens in a new tab)

The listing's crossed-out price

Holds up

The listing shows

crossed out: Was $3,199.98 −18%

Against its normal price

−12% vs $2,999.98

Was $3,199.98 (−18%) holds up: today's price is 12% below normal.

The crossed-out price is the reference shown on the listing. We don't know how it was set; we only compare it with prices we've observed. How we check →

Price history

Tracked since Jun 21 · 146 days · 53 price changes

Ahead of Black Friday 2026 (Nov 27), it is already 12% below its normal price of $2,999.98. LG 77-Inch Class OLED B6 4K Smart TV (OLED77B6GUA, 2026) Bundle… price history, checked Nov 14, 2026: current price $2,616.25, normal (typical) price $2,999.98, average $3,291.90 over 146 days, lowest $2,599.98 (Oct 12, 2026), highest $3,999.98 (Jul 4, 2026).

Loading the price chart.

  • Price
  • Not checked for 3+ days
  • Normal $2,999.98
  • 5% or more below normal

How often does it drop below normal?

In the 146 days we've tracked it, it stayed 5% or more below today's normal price for an hour or more 3 times, typically lasting about 1 day. It's below normal right now.

A count of what happened, not a prediction.

How other TVs are priced before Black Friday: Black Friday TVs on Amazon

Other ways to buy

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    $2,616.25

    Amazon.comFulfilled by Amazon · Seller rating 100%

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Get this as JSONThe same verdict and prices, from the TrackPin API.
GET/api/v1/product/B0H31JFJV5
Request
curl https://trackpin.co/api/v1/product/B0H31JFJV5 \
  -H "x-api-key: $TRACKPIN_API_KEY"

This is exactly what the API returns for this product. Free keys include 100 requests a day.

Request a key
Live response, As of 03:48 UTC
{
  "asin": "B0H31JFJV5",
  "title": "LG 77-Inch Class OLED B6 4K Smart TV (OLED77B6GUA, 2026) Bundle S95AR 9.1.5-Ch Soundbar, Dolby Atmos, Dolby Vision, Wow Orchestra, Wireless Subwoofer, AI Room Calibration, TV Synergy",
  "image": "https://m.media-amazon.com/images/I/41+GndwIf1L._AC_SL500_.jpg",
  "currency": "USD",
  "category": "Home Theater",
  "category_label": "TV & Home Theater",
  "in_stock": true,
  "price": {
    "current_cents": 261625,
    "reference_cents": 299998,
    "discount_pct": 12.79,
    "is_deal": true,
    "observed_at": 1794697981115,
    "changed_at": 1794677326973,
    "checked_at": 1794697981115,
    "source": "stored"
  },
  "verdict": {
    "label": "good",
    "text": "Good price",
    "pct_vs_normal": 12.79,
    "evidence": "strong",
    "stale": false,
    "suspect": false,
    "steady_since": null,
    "sentence": "Good price. $2,616.25 is 12% below the $2,999.98 it normally sells for, and the lowest we've seen in 146 days."
  },
  "listing_claim": {
    "label": "Was:",
    "listing_reference_cents": 319998,
    "claimed_pct": 18,
    "real_pct": 12.79,
    "class": "holds_up",
    "observed_at": 1794677367475
  },
  "stats": {
    "min_cents": 259998,
    "max_cents": 399998,
    "avg_cents": 329190,
    "history_days": 146,
    "price_levels": 611,
    "price_changes": 53,
    "distinct_prices": 22,
    "lowest_at": 1791789212781
  },
  "history": [
    {
      "price_cents": 289998,
      "from": 1794637691687,
      "to": 1794637691687
    },
    {
      "price_cents": 269998,
      "from": 1794650559207,
      "to": 1794650559207
    },
    {
      "price_cents": 279998,
      "from": 1794657709633,
      "to": 1794657709633
    },
    {
      "price_cents": 264616,
      "from": 1794676794903,
      "to": 1794676794903
    },
    {
      "price_cents": 261625,
      "from": 1794677326973,
      "to": 1794697981115
    }
  ],
  "last_seen": 1794697981115
}
// … 606 more steps in the full response

Normal price: the lowest price level the product held for at least 15% of the last 45 days (about a week). Prices within 3% of each other count as one level, and we use the lowest price in that level. How we calculate it → Prices are observations of amazon.com and may be incomplete or delayed. TrackPin is not affiliated with Amazon.